A new experiential retail store by beauty publication, Allure, opens its doors in New York City. The store serves as a physical extension of the Allure brand, inviting shoppers to an IRL environment. The retail-come-experience space represents Allure’s signature expertise and innovation with an array of tech features - including Swarm’s range of smart mirrors, Folio Mirrors - to enhance the in-store brand experience and digitally connect customers with brand and product content.
So the news is out... Amazon is launching its first high-tech hair salon in Spitalfields, East London. The salon will feature augmented-reality mirrors allowing clients to virtually experiment with different colours and styles before taking the plunge with real-life treatments.