Swarm Gets Hands On - Weekly Picks 29th June

What Paris Can Teach Us About Experiential Marketing
Insightful article written by neuro-marketing expert, Prince Ghuman, exploring how the city of Paris was carefully designed and built with human experience at the heart of what appears to be a rigid standardisation of design.

Activate the Wait: How Retailers can keep Customers Engaged while they Queue
As we return to the shops and face the new inevitable process of waiting in line to enter, how can retailers maximise on this activity, turning a hindrance into an opportunity to add value to the customer experience, create a genuine connection and reward customers for choosing your brand.

Please Don't Touch: The Future of Experiential Retail in the era of Coronavirus
Thought-provoking article about how retailers with high-touch services and experiential environments will respond in life after Covid and how the residual effects of the pandemic will impact retail for months and even years to come. 

The V&A has Opened its Glastonbury Archives for a Virtual Festival Experience
Despite live events being off the cards for summer 2020, you can still get your festival fix as Victoria and Albert Museum opens their archive of all things Glasto. On what would be Glastonbury’s 50th Anniversary, explore their growing collection of donated memorabilia including photos, posters, tickets, wristbands films, etc.  

Please do share any stories with us that you’ve discovered this week that has inspired your thinking or sparked new ideas.

Image Credit: Adele at the Pyramid Stage, 2016. Photography: Iwona Pinkowicz