Swarm Gets Reflective - Weekly Picks 6th July

How virtual changing rooms will address “wardrobing” and social distancing fears
As many shoppers expressed delight at returning to retail establishments once again, up to 80% reported that they would still feel uncomfortable trying on clothes in stores. Embracing technology, through the use of tools like virtual changing rooms, will allow brands to address the current health concerns, as well as growing buy-to-return culture, while supporting customer engagement and reducing their environmental impact.

Successful Retail Experiences Get the Job Done for Their Customers
Great insights from Salomé Bakpa at Imagination Global about how experience is still the key to customer success, despite lockdown which has inevitably altered the way customers interact with stores. This period has revealed that slick online operations is paramount, however it has also taught us that little compares to the thrill of connecting with a brand in real life.

Lululemon moves into in-home fitness with $500M deal for Mirror
Last year, Lululemon announced its intention to become part of the everyday experiences in people’s lives. Now, the canadian leisurewear brand has announced that it has entered into a definitive agreement to acquire Mirror, an in-home fitness startup that sells a wall-mounted device that streams live and pre-recorded classes.

Folio Mirror - Digital portals to customer loyalty
Behind the scenes at Swarm, we’ve been developing Folio Mirrors, an everyday essential for businesses to engage and excite their audiences, collect valuable customer data and innovate the way people connect with brands. Working with Footlocker, we have deployed customised Folio Mirrors throughout their stores, globally.

Watch Folio Mirror in action here.


Image Credit: Mirror.co