Swarm Goes Hybrid - Weekly Picks 20th July

Are we entering a new age of nomadic brand experiences?
Christophe Brumby, strategy director at Amplify defines a new generation of audience members and explains how brands can strive to engage with this new, volatile audience with ‘nomadic brand experiences’. Characterised by their fluidity and a redefined geography, nomadic brand experiences engage smaller groups who embrace the idea of co-creation of their own experiences through remote collaboration.

The show must go on!... or must it? What marketing leaders think about the future of face-to-face events
Insightful opinions from B2B Marketing’s virtual roundtable sessions on how marketers are adjusting their event strategies and approaching new ways of customer engagement as we realise that live events are unlikely to be the same again.

Psychological influences on experiential marketing
Brand experience agency, The Park has published a report focusing on the future of experiential marketing, what the future landscape looks like and how to connect with audiences in a meaningful way. The report recommends that marketing professionals focus on three key areas around the psychology of experiences; desire, novelty and fear.

Nike's new concept store — Nike Rise — promises a curated 1-to-1 personalised shopping experience
Nike Rise in Guangzhou offers a first-of-its-kind shopping experience that connects consumers to sport, their communities and one another. Spanning 22,000 square-feet over three floors, Nike Guangzhou touts a number of “new-to-Nike” offerings including Nike Experiences app integration, a personalisation bar, event access and Nike Fit - shoe fitting technology powered by machine-learning algorithms.

The Future of Hybrid Events
In the recent Virtual Event Tech Guide report, 62% of event professionals believe that the virtualisation of events is here to stay with the world’s fragmented return to post-pandemic normality. Read their insights into what to expect in their report here. This integration of physical and digital will become expected across all customer engagement activities, potentially changing the way we all define events in the long-term.


Image Credit: Arturo Rey