Swarm Gets Immersive - Weekly Picks, 27th July

Swiss luxury watchmaker Audemars Piguet will opens a museum celebrating the company history
The ultimate, immersive brand experience celebrates the Audemars Piguet provenance, craft and design within a spiral museum in the Swiss Alps. Featuring sculptures, automata, kinetic installations, the museum provides a unique place of discovery, learning and conviviality. The Musée Atelier Audemars Piguet not only offers a taste of the brand, but also provides a rich experience that will last for generations. 

Advertima raises €15m for smart retail spaces vision
3D vision and AI company, Advertima, uses computer vision technology to interpret human behaviour in the physical world to offer smart, frictionless in-store retail solutions. This week, they’ve raised €15m to make smart retail spaces a reality. The technology is currently being used by 14 companies across eight different countries, including international grocer, Spar. 

Hammerson launches Crowd Checker feature for “nervous” shoppers
In a bid to confidently reintroduce shoppers to their retail spaces, Hammerson has rolled out the new ‘Crowd Checker’ feature, accessible on their websites, which uses artificial intelligence to track the exact number of people in stores in real-time, at its centres in Brent Cross, Cabot Circus and Westquay. Providing this insight will ensure a positive customer experience whilst boosting profitability and keeping shopping centres safe spaces to work and shop

New multi-brand concept store to launch in Milan
VF Corporation, a global leader in branded lifestyle apparel including Vans, The North Face, Timberland, Dickies and Napapijri, will open its first multi-brand store in Milan later this year. The Lab, a 22,000 square-foot concept-store will span three levels and feature advanced technology to deliver immersive brand experiences and virtual journeys through the store in order to boost the range of opportunities offered to consumers, while continuing to pursue a strategy that is increasingly customer-centric, and ultra-digitalised.


Image credit: Atelier Brueckner