As I write, this region moves up a level to tier 4. Unpredictability and modification have engulfed everybody’s life this year. The experience here at Swarm has of course been no different but our agile business model made it easier to adapt and continue to deliver extraordinary experiences.
So, thank you to all those who have worked with Swarm over the past year. Have a very happy Christmas.
Here is a brief recap and some information on how you can get involved.
Folio Mirrors
Back in February, we exhibited the full range of our Folio Mirrors products at Euroshop. These digital devices bring the very best of our software and hardware expertise in a “boxed product” that can be adapted to work across multiple sectors. At this retail exhibition, the most popular versions were Hair-Tutorial, Selfie-Loyalty and Discover-AR.
Folio Fitness however was designed as a digital portal for small gyms in leisure centres and hotels. We hadn’t anticipated a B to C interest stimulated by the pandemic and the press coverage of Lululemon’s investment in their mirror product.
As Euroshop came to a close so did the port gates as the western world began to lockdown. However, our folio mirror range continues to be deployed across three continents. Mainland Europe, Asia and Australia. In the New Year, we will be announcing another update to the range and news of other markets we are delivering to.
As part of our after-sales service, we monitor these devices, managing and reporting interactions. Despite general perceptions, the rate of engagement in open retail stores has been maintained at 62%. Interestingly we have seen a faster uptake of interactivity in the markets further advanced in their pandemic recovery. An encouraging sign for the return to retail and a small insight into the shape of the future retail experience.
Swarm Insights Media Coverage
This year, we have embraced the proverb “when life gives you lemons…” Read more about how Swarm has gone against the grain in 2020 in Retail Focus. Throughout the year we have been watching how our key industries have been responding to the ever-changing business and social climate. Insights on our approach to the live brand experience industry have been featured in Retail Focus and our exploration of outdoor apparel brands who are leading in the retail design space was featured in Retail Tech Innovation Hub. Discover our selection of the best inspirational work from the creative world in our Monthly Picks.
2020 + 1
We can’t wait to get back to creating more bespoke installations for campaigns, exhibitions and retail. To ensure Swarm keep ahead of the changing economic climate we have kept in touch with existing clients, re-established old contacts and made new connections along the way. Thank you for taking the time to talk to us and we are looking forward to the opportunities in 2021 including expanding our reach into other sectors.
To ensure we can deliver on future opportunities we are continually searching for new ideas, new skills and new people to ensure we have the very best talent. Our Freelance Network has always been an invaluable resource for creating our hybrid teams. If you are a freelance specialist in project delivery - from design to build and installation - or if you have worked on physical/digital brand experiences, we want to hear from you! At Swarm, we are growing our network of talented individuals and contractors who can help us to deliver extraordinary brand experiences for our global clients. If this sounds like something you want to be a part of, register your interest here.
We’re looking forward to ringing in the new year with a fresh and positive start to 2021.